“Beauty of style and harmony and grace and good rhythm depends on simplicity”
mythologia
[mȳ-thol-o-jee-ā], mythology:
From Greek, mythos: "legendary lore, telling of mythic legends; a legend, story, tale," and -logia: "study."
The Idea
Our goal and desire through MYTHOLOGIA is to introduce and share a small piece of Greek culture with the rest of the world. Like our home country Greece, the beauty of MYTHOLOGIA lies in contrasts, combining simplicity and playfulness, heritage and modernism. MYTHOLOGIA sandals are lovingly made by hand on the island of Crete by local Greek artisans whose techniques trickle down from generation to generation.
The Person behind the Brand
Eva Karamveris, founder and lead designer of MYTHOLOGIA sandals, was raised in Thessaloniki, Greece. Graduating as an Economics major, she moved to the US to follow a more creative path. Following a 20-year career in fashion as a fashion merchandiser, sales consultant, and stylist, in 2017 Eva founded MYTHOLOGIA.
“Creating handcrafted leather sandals in Greece is a substantial act. It is about preserving traditional craftsmanship, creating meaningful relationships with my suppliers, and supporting skilled craftsmen in my country. The purpose of MYTHOLOGIA sandals is to be a part of a ‘fewer - better’ wardrobe with pieces that are easy to style, allowing women to spend their effort, time and energy on the things and experiences that truly last. I want women to feel down to earth, beautiful, natural, and free when wearing these sandals; not pressured to have to reinvent themselves with every season or try too hard.”
Slow Fashion
We believe in quality over quantity or quick trends. Luxury is not about extravagance, it’s about allowing yourself to spend your time and money on the things and experiences that last. We believe it’s all about the process of making and refining to make perfect, creating timeless beauty that’s only enhanced by wear.
On Demand Production
In an effort to promote sustainability and reduce overproduction, we are introducing a new on demand system that allows us to better meet demand levels prior to production so we only produce what you actually want to buy, which means no waste of materials. Through our pre-order system, we accurately assess demand ahead of production, significantly reducing waste by only manufacturing what we sell.
By planning your purchase ahead of time, you actively participate in reducing environmental impact. To incentivize on-demand shopping, we offer an initial launch discount of 30% for two weeks before production begins. Once this initial launch phase is completed, the product will be at full price, whether it's still in pre-order, in production, or available in stock.